Since being founded in 1899 Miele has followed its 'Forever Better'​ brand promise. This means: we will do all that we can to be "forever better"​ than our competitors and "forever better"​ than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision - and probably the decision of a lifetime. For more than 100 years: it has been a proven adage that you can trust Miele and rely on our appliances. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to quality and durability!